The 14th annual National Reality TV Awards was a night defined by glitz, talent, and unapologetic celebration, and amidst the spotlight and star power, Perfumes of Arabia London delivered one of the most unforgettable highlights of the evening. As the official fragrance sponsor, the luxury scent house transformed the event into a multisensory spectacle that resonated from the red carpet to the final standing ovation.
Known for bridging the timeless traditions of Arabian perfumery with the refinement of British elegance, Perfumes of Arabia London has quickly become one of the UK’s most sought-after fragrance houses. And on awards night, the brand’s presence was not just seen, it was felt, inhaled, and remembered.
A Fragrance That Set the Scene
From the moment guests stepped onto the red carpet at London’s Porchester Hall, the signature scent of Lavento greeted them, light, fresh, and captivating. Inside the awards hall, the mood shifted with the enveloping warmth of Ambre Gold, adding a luxury depth to the space. Together, the carefully selected fragrances curated an atmosphere of distinction that set the tone for an evening that celebrated both reality and refinement.
The partnership between Perfumes of Arabia and the NRTA felt seamless, two brands dedicated to spotlighting the best in culture, storytelling, and experience. Their sponsorship of the Best Entertainment Show category was a standout moment in the show’s official programme, and when Abdul Hakim, co-founder of Perfumes of Arabia London, took the stage to present the award, the audience buzzed with anticipation.
Love Island UK Takes the Stage
The award for Best Entertainment Show, one of the night’s most coveted categories, went to the cultural juggernaut that is Love Island UK. The cast, known for their dynamic personalities and unforgettable storylines, ascended the stage in high spirits as the audience roared with applause.
“We won it!” the Love Island cast declared with glee. “We’re incredibly thrilled to be holding the award for Best Entertainment Show. It’s been a wild season filled with unlimited drama and plot twists, but here we are. Special thanks to Perfumes of Arabia for presenting the award… Look at us, smelling fresh!”
The lighthearted nod to the brand was more than just a throwaway line, it was a genuine moment of appreciation that summed up the influence of Perfumes of Arabia throughout the evening. The blend of luxury and personality, elegance and expression, was everything the brand stands for.
A Gift That Became the Talk of the Night
As guests returned to their seats and mingled between award announcements, a quiet buzz began to spread: the gift boxes. Each attendee received an exclusive gift set courtesy of Perfumes of Arabia, beautifully presented and featuring one of the brand’s signature perfume oils. A single drop applied to the wrist revealed rich layers of oud, rose, amber, and precious woods. Throughout the evening, influencers and reality TV stars took to social media, sharing their appreciation and proudly showcasing their gift sets. It was a subtle yet memorable touch, one that added to the evening’s sense of elegance and left guests with something truly lasting.
More Than Just a Perfume Brand
Founded by Abul Hakim and Habibur Choudhury, Perfumes of Arabia London is more than a fragrance label, it is a tribute to cultural heritage, personal storytelling, and modern identity. Their mission is to make luxury accessible, without compromising on quality, craftsmanship, or soul. Their flagship scents, Zahra, Amirah, Oud Lignum, and the now-iconic Ambre Gold, have earned cult status among fragrance enthusiasts, beauty editors, and stylists alike.
The brand’s growing presence in the UK includes retail locations in Aldgate, Basildon, and most recently, Royal Victoria Place in Tunbridge Wells. Their online platform, www.perfumesofarabia.co.uk , offers customers an equally premium experience, with curated scent journeys, beautifully boxed gifts, and international delivery launching soon.
A Partnership That Set a New Standard
The collaboration between Perfumes of Arabia London and the National Reality TV Awards was a natural alignment of two powerful forces, one celebrating the best in entertainment, the other elevating the art of fragrance. Together, they redefined what a brand partnership can look like: immersive, thoughtful, and deeply impactful.
Whether it was the fragrance-filled air, the elegant stage moment, or the coveted gift boxes, Perfumes of Arabia proved that scent has the power to steal the show, without ever saying a word.
As the final spotlight dimmed and the last award was collected, one thing remained unmistakably clear: the stars were not the only ones leaving a lasting impression that night. The scent of Perfumes of Arabia London lingered in the air, an invisible signature of luxury, heritage, and refined presence. From the red carpet to the closing moments, the brand didn’t just sponsor the evening, it defined it.
Explore the full collection online at www.perfumesofarabia.co.uk or experience it in person at their Aldgate, Basildon, or Royal Victoria Place (Tunbridge Wells) boutiques.
