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Clara Zimm releases new single “Down the Drain”

When I think of the word ‘zimm’ I think of strength, or the heat melted from iron. Clara Zimm is an exciting new pop singer/songwriter has a solid foundation and strength in the tempestuous “Down the Drain”.

Unlike fellow peers Lana Del Rey, Billie Eilish or even Ariane Grande, I think Clara’s essence is generally less dance pop and more authentic, experimental and wordly. The subject in the track longs for something and that control of having to see this other person on their terms, and that’s not the case. Scorned lover. An affair. Stood up. Hard to say, but my mind wandered into some bizarre territories while listening to the track. I always appreciate artists that give their fans that connection and that leeway to create their own backstory. There’s something very dark about the song, yet very beautiful. Clara’s song allows those moments of imagination.

No matter – the music bed and the bassline in “Down the Drain” is airy, light. It’s a nice juxtaposition to Clara’s vocals. The beat is solid – a great toe-tapper. It’s electronic and a nice way to jam. My shoulders were moving, too. Still, with the myriad of sound surrounding me, my ears just zoomed into Clara’s magnetic vocals. I could easily hear this song with stand-alone piano keys fused with  Clara’s voice or even a faster mix. It would translate well either way.

I can hear slight influences of psychedelic rock, big time pop influences and her voice is a throwback to Joan Baez meets Ellie Goulding. Clara has this flavor to her voice, a lingering of a worthy artist. Her voice is not abrasive or arresting, but it’s a bit raspy.

Overall, “Down the Drain” is a keeper. Clara Zimm is a prime example of an incredible talent under the radar but will soon be on everyone’s Spotify playlist and beyond. Clara’s vocal delivery is interesting and it’s out of the ordinary.

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