Curlsmith is a gourmet haircare brand dedicated to feeding the world’s curls, coils, and waves with superfood-infused formulas that are free from silicones, sulphates, parabens, mineral oils, DEAs, drying alcohols, artificial dyes, and phthalates all while being vegan and cruelty-free. The National Reality TV Awards has announced Bronze Sponsorship partnership deal with Curlsmith for the 11th edition of the prestigious awards which is set to take place on the 28th July 2022 at Porchester Hall in London.
The National Reality Television Awards launched in 2011 and celebrated its 10th-anniversary last year (2021). It remains the first and biggest celebration of Reality TV worldwide. In recent years, reality television has surpassed viewership globally going head to head with traditional soaps, films, and other tv programming and coming up top.
As part of the Bronze partnership agreement, Curlsmith secures naming rights for the Best Female Personality at this year’s 2022 National Reality TV Awards. Dame Mary Berry (Great British Bake Off), Kim Kardashian (Keeping up with the Kardashians), Gemma Collins ( The Only Way Is Essex ), and Molly Mae Hague ( Love Island ).
Helena Haciepiri from Curlsmith commented
“Curlsmith is proud to take part in this year’s National Reality TV Awards for the first time. The NRTA celebrates some of TV’s best shows and stars, so we are honoured to be sponsoring the ‘Best Female Personality’ category and we look forward to this year’s awards.”
Curlsmith started off as a community of curlies on Instagram and YouTube, sharing tips, tricks, tutorials, and natural hair care recipes. While having naturally curly hair is a source of great pride and confidence, Curlsmith’s community acknowledged taking care of it can be complicated, confusing, and hard work! Therefore, after countless requests from their followers, and to the delight of their curly friends and family, they decided to launch their own product line. Their mission – to inspire curl confidence in everyone, by creating the world’s best performing ‘clean’ curl care products and educating on the best techniques to enhance all hair textures. The brand still remains a collective enterprise. From the get-go, everything was created for, and with, curlfriends, experts, and influencers around the world. They rigorously test their recipes on curly-haired friends and family, never on animals. Curlsmith always stays true to their Curl Confidence mission; they believe that curls don’t have to be complicated. They are meant to take the guesswork out of curly hair care, helping anyone understand their unique hair needs, unlock their true texture, and perfect their hair care routine.
Joanne Randall, Head of Partnerships for the National Reality TV Awards commented
“ We always aim to choose brands who have a natural connection with our core audience. Curlsmith represents a perfect fit with our target audience and we are equally excited to partner on board to celebrate this year’s 11th edition of the NRTA”